Hiring In-House Writers vs. Outsourcing to an Agency vs. Hiring Freelance Writers Whats Right for You

One of the first steps to building a great content team is deciding whether you will hire an in-house writer, outsource to a content agency, or hire freelance writers to produce content. Every business is unique, so there isn’t just one right answer to this question. Instead, it’s going to depend on your goals, industry, and budget. Free Actionable Bonus: Looking to outsource your content writing? Get the complete guide to finding, vetting, and hiring freelance writers Before Getting Started Ask Yourself†¦ You know that you need content to support your marketing strategy and overall business goals, but before you hire someone there are some questions you should ask yourself. â€Å"What type of content do I need for my content strategy?† Most people here are looking to hire a writer to produce content for the company blog. In this case, you’re looking to hire a content writer with some degree of knowledge about your industry. But not every company needs blog posts. For example, technology and SaaS companies may need technical content to educate leads and onboard customers. In this case, you should hire a technical writer. Copywriters are great if you’re rewriting website pages or ad copy. Working with a journalist would be ideal if you’re creating news content or an interview piece. â€Å"How much industry experience does the writer need?† Another question to ask yourself is how much industry experience does the writer need to create high-quality content? Businesses in larger, established industries will have a much easier time finding and hiring writers with the right skill and experience levels. And vice versa. Businesses in smaller, niche industries may find it more difficult to source writers that have both the industry knowledge and writing talent needed to create high-quality content. Hiring In-House Writers Understandably, when most people think about building a content team they think about hiring in-house writers. But for a lot of companies, hiring in-house writers isn’t the best option. Why not? First and foremost, there are the additional costs of hiring, training, and ensuring a formal employee. In most cases, the additional costs of hiring add up to about the cost of salary multiplied by 1.25 to 1.75. Second, if you only have the budget for one person, then finding someone with the skills to strategize, plan, create, distribute and promote content is going to be nearly impossible. Content marketing is best played as a team game where everyone focuses on what they’re good at. Lastly, in-house writers aren’t scalable. You’re limited to working within their time constraints, writing ability, and industry experience. Hiring in-house writers (or a team of writers) makes sense for big brands with big budgets that can afford to pay someone to spend their day writing. Hiring a Content Writing Agency If you decide that hiring in-house writers isn’t the right way to go, then you might consider hiring a content agency to work with you. And there are some benefits: a managed service, access to writers, and someone to promote your content. But there are some downsides as well. For one, you still have to find, vet, and hire a content agency before you commit to signing a retainer. Second, an agency may not have writers with the industry expertise that you need to create truly compelling content. While any content agency will have â€Å"expert† writers on-hand, you don’t know how much industry knowledge they have. Hiring Freelance Writers For the majority of businesses, hiring freelance writers is the best way to build a great content team. The reasons are simple: Expertise Flexibility (and scalability) Cost The benefit of building a team of freelancers with varying writing abilities and levels of industry experience is that you can pick the most relevant writer for each piece of content. Your expert articles can be written by an actual industry expert. Interview pieces can be written by an experienced journalist. Some writers are especially good at crafting in-depth, informative articles. Others are great at writing technical, how-to content The advantage here is that you have a variety of styles and types of content at your disposal and can easily scale your content up and down as need be. Also, freelance writers don’t require benefit payments or a retainer, which means it’s typically the most cost-effective method. The next step is to build and manage this team of freelance writers†¦ Are you looking to hire freelance writers to produce content for your business? Constant Content makes it easy for you to find, vet, hire, and manage a team of freelance writers. Our easy-to-use, collaborative platform and managed enterprise services allow us to help businesses of any size to scale and improve their content creation.

3 New CoSchedule Features You Should Know About (+1 On The Way)

3 New Features You Should Know About (+1 On The Way) Attention marketers! Get ready to feel the HEAAAT. It’s ONLY February †¦but your #1 marketing calendar is pumpin’ out some seriously HOT features just for you + your team. One month into the year and we’ve got 3 NEW features for Team Pro plans  (and another major player coming very soon on the docket.) Intrigued? Cool, keep reading. Here’s your quick highlight reel from this month (+ an exclusive first look at ONE serious feature coming VERY soon). 3 @Features You Should Know About + 1 More On Its WayGet serious about segmentation with Facebook Targeting Segmentation matters. Blanketed responses don’t work on readers AND your Facebook messages are no different. You’ve gotta speak to the right people and the right time. And thanks to ’s recent feature, Facebook Targeting (available on all Team Pro plans), you can now get specific; catering your messages to a very specific audience. Simply create your highly targeted list with FB’s Preferred Audience settings AND save: Age Gender Relationship Status Interested in Location Language Education Level College Graduation Years Interests AND best of all, with ’s Facebook Targeting, you can create your audiences once, save them in your settings, and reuse them again and again. As a marketer, you sell a product (whether it’s YOU, a service, or a tangible item) to a specific audience. Thus, utilizing options such as age ranges, relationship status, location, education level, etc can assist you in converting users MORE effectively. Why? Because  when you share the right content, with the right people, you ADD  VALUE. And when you add value, you build a following that’s a bagillion times more likely to convert. A bagillion. Build a following that’s a bagillion times more likely to convert with @Every message should be seen as one to one, not one to many. When you write a message, you write to ONE reader, and segmenting your messages empowers you to write to a very specific audience. An audience that (thanks to FB targeting) you now know VERY well, and therefore have the means to convince on a very personal level. Get Your Reports Sent to the RIGHT People at the Right Time (With Minimal Effort) You and reports have a love-hate relationship. It’s the bane of your existence and the reason for that pay raise. Every boss, big wig, investor, and client wants to know the fruits of their (your) labor and reports are the tell all. Only frustration: getting your data into a nice, neat, easy to read report and sent ON TIME. You’re busy doing the work, and now you need to make time to report on it. With ’s export capabilities we’ve done the manual work for you. You can now choose to export your Social Analytics reports  via CSV, PDF, or even schedule a recurring email to send to your team, clients, and/or stakeholders. Annnnd you can even add a little branding to your reports. Grab a logo, insert your company (or client’s) name, and a little description to give your reports that added personal touch. In a world where marketing can feel like a bunch of warm fuzzies, having the report to back you up and the numbers to prove your worth are MUY BUENO. Hit the easy button with ’s export report features (available on all Team Pro plans). Hit the easy button with ’s export report featuresBecause Your Content Rarely Fits the â€Å"One Size Fits All† Category Create your own content types (made for you just for you). Content isn’t a â€Å"one size fits all† AND what your team does on a daily basis is unique. Create your own custom content types (available on Team Pro plans) for everything you do! TPS Reports Blog Posts Presentations Podcasts Social Media Campaigns If you can do it, you can organize it. If you can do it, you can organize it with @.Prioritize the Content YOU Care About Not all pieces of content are created equal. With Content Types, you can now prioritize the content that matters most to your team. Easily create a hierarchy of content types based on the pieces of content you use most so you can get to the real work faster. Give your team even more context with Content Types. Clarity is crucial when there’s multiple folks working on a single piece of content. Add context and get specific with Content Types so you can keep your team on the same page and get projects moving forward (faster)! What’s Coming Up? Marketing Projects Are a  BEAST and We’re Here to Tame ‘em Marketing is more than a blog post. It’s more than social promotion. It’s more than an email or a newsletter or a webinar. It’s a million different things†¦ †¦.happening all at once†¦ with finite resources. And you are the MAESTRO of it all. You are the one managing every detail Making sure the right people are working on the right parts Coordinating tasks, timelines, resources, and tools†¦ AND you are the one making sure the entire production of [insert BIG project] is executed  on time. It’s a lot to manage. Especially when all those moving parts are spread across your calendar. Which is why we’re building Marketing Projects (coming soon to a Team Pro plan near you). Why get excited? ‘Cos  with Marketing Projects by you’ll be able to: Keep your entire operation in one big piece of content! (eeeeHHHH!) Track your project’s overall progress with a nifty BURN CHART, cuz we’re all nerds and graphs are our love language. Easily manage your team’s time (know who’s on a project, and what they’re working on) Get a visual preview of your entire project on the main calendar (yes you’ll be able to create events that last more than one day) It’s organization on steroids. And this product marketer here is freakin’ out. Its organization on steroids.It’s gonna be an awesome feature for folks that manage A LOT more than blog content (which is basically all of you!). Stay tuned. P.S.  Not on a Team Pro plan but want a test run? No problem. Go to your billings page and you can trial Facebook targeting, custom content types, and export scheduling FREE for 14 days with a Team Pro trial.

Walmart recruitment Research Paper Example | Topics and Well Written Essays - 1250 words

Walmart recruitment - Research Paper Example The recruitment and selection process should not be biased on the basis of age, gender, sex, religion and heredity among others. Biased recruitment leads to inefficient leaders which often create chaos in the whole organization. Similarly, the retrenchment process must be based on sound ground. The hiring of the new employees must be steadfast. Recruitment should be done only after careful consideration. Any wrong recruitment will lead to the organization’s downfall in the long run. Any recruitment process should be carried out only when the firm anticipates the need of additional labor. Careful Human Resources (HR) planning considers the complete organizational growth. Recruitment process begins only after the elimination of all the alternatives (Cooper, Robertson, and Tinline 6-10). With these considerations, the paper intends to evaluate the recruitment process at Wal-Mart, one of the globally leading retailers. Moreover, the way in which the organization can improve its re cruitment practices with the aid of best HRM practices will also be evaluated. OVERVIEW OF THE COMPANY Sam Walton bought a store from Luther E. Harrison in Bentonville, Arkansas, and started Walton's 5 & 10. In 1962, Sam Walton financed 95% of the capital to start the first Wal-Mart store. Wal-Mart has 4100 stores in the United States and 3100 in 27 other countries across the world. In accordance with the present day context, it is ascertained that Wal-Mart’s sales were US$374 billion in 2008 which is somewhat low than Denmark’s Gross Domestic Product (GDP). This signifies the enormity of the extent of dominance of the company in the global platform (Guardian News and Media Limited or its Affiliated Companies, â€Å"It All Began in a Small Store in Arkansas†). Wal-Mart has always remained committed to one mission that is helping â€Å"save people money so they can live better† (Minimum Theme on Genesis Framework, â€Å"A Brief History of Wal-Mart†) . Sam Walton is that retailer who always managed to get bargain from its wholesalers. Sam Walton thought that he could do better by passing his savings to his customers and this unique business strategy facilitated him to become one of the largest and powerful retail industries in the world with a competitive advantage (Minimum Theme on Genesis Framework, â€Å"A Brief History of Wal-Mart†). There are three basic competitive strategies for any company, (1) competitive strategy (2) differentiation strategy and (3) focus strategy. Every organization uses these strategies to gain competitive advantage. Wal-Mart takes the cost leadership strategy to gain a competitive advantage over their adversaries (Thomson Reuters. â€Å"Wal-Mart Stores Inc.†). RECRUITMENT PROCESS OF WAL-MART The recruitment process of Wal-Mart starts by offering online application to the interested candidates. There is no other option apart from online application. One more alternative is to go to the store and hire the information kiosk. The next step starts with the assessment test where the presence of mind and problem solving capability of a person is examined. The test consists of a number of question where one has to select choices extending from strongly agree to strongly disagree. It is advisable to choose either strongly agree or strongly disagree and nothing in the middle because the main motive is to check the strong decision making capability in the

Optimum compromise in current UK intellectual property law Essay

Optimum compromise in current UK intellectual property law - Essay Example Many complex questions are posed about intellectual property rights (IPRs) as the laws develop to take on EU directives. Against this backdrop is the central paradox of intellectual property law needing to control access to IPRs but simultaneously permitting non-owners access to those same rights. It is said achieving an optimum compromise here has always proven controversial. Definition and categories. Intellectual Property is the name given to new ideas or concepts with practical application that the law recognises as having value by providing legal protection.4 IPRs are legal property rights that have an owner who can choose to sell or licence the IP to a third party or prevent their copying or using the idea without the owners' permission.5 IP are generally categorized as - Copyright is an automatic and unregistered right protecting all manner of written works, drawings, artwork, photographs, films, websites, software and music.8 It protects the author's original expression as contained in the work but not the ideas.9 It lasts for the life of the author plus 70 years, giving exclusive rights to the author to prevent others from copying his work.10 The idea is that writers and artists should get some reward not only in their lifetime but for the benefit of their descendents as well.11 The first statute in Britain to refer to the rights of the author was the Statute of Anne in 1709, 12 but there was no real belief in the "rights of the author." 13 The efforts to protect copyright of British authors who publish abroad eventually led to the Berne Convention on Copyright of 1886.14 Later, the Treaty of Rome in 1928 gave more teeth to moral rights of authors in a higher profile of an international treaty. Next came the 1988 Copyright, Designs and Patents Act that made explicit connection between the economic rights and moral rights of the author.15 Obtaining now is the 2003 Copyright and Related Rights Regulations aimed to bring legal protection up to date with the digital environment. 16 Copyright generally covers the economic and moral rights of the author. The right to copy in copyright is alienable, i.e. it can be sold, licensed or given to a second party. However, the rights to alter a work, and to be represented as the

The impact of airport design, development, operations, and funding Essay

The impact of airport design, development, operations, and funding sources on Airport systems - Essay Example Thus, to build new safety standards and maintain them to the highest level, an Act regarding aviation safety was passed on May 20, 1926. The Act made great beneficial impacts upon the airport design, development, operations, and funding sources. According to this Act, all aircraft should be properly checked and certified in order to be suitable for flight. The Act emphasized that the federal government should take measures to build more airports according to the most modern designs. The federal government was also instructed to devise strategies regarding aircraft altitude separation. One main focal point of this Act was to build and maintain new airways. Navigational facilities were also required to be improved. â€Å"Under this act, the government supplied money for air navigation facilities so that the routes would become safer to fly, day and night† (U.S. Centennial of Flight Commission, 2010). The website of U.S. Centennial of Flight Commission states that the development of airports is a true example of government caring for its people’s safety. The improved aviation operations enabled the aircraft to go on extended flights which it did not before this Act because there were more accidents in the early nineteenth century and no detailed investigation was performed.

Films As A Form Of Mass Media Media Essay

Films As A Form Of Mass Media Media Essay When was the last time we spent without media. From the time we get up till we go to bed some form of media is being a part of us. One of the very early and important aspects of communication began with the research in mass media and its influence on public. Such kind of researches began in late nineteenth century and 20th century. The Birmingham center undertook cultural studies analysis on audience. They propagated the idea that the socio-economic life-situation of the audience, their education, class, caste, gender, ethnic and language position had to serve as environment to understand the meaning they make of the media products. In the 1990s Straut Hall redefined the Media Product function in terms of its being a structure of dominance in culture. Todays society is one that is shaped and molded by the mass media. Basically, culture is nothing more than a product of the mass media. However there was significant change in this field of cultural studies in the year 1980s to 1990s, which dealt with the complication of the model of culture as a site of hegemonic contestation between the dominant and the subordinate group. The theories related to culture and communication have depicted how the locations of distinct social groups affects their communication with the hierarchy of location (of the social group) been categorized on the basis of color, class, genders and sexual orientation. This led to the study of these minority groups differently. The revolution and upheaval in the sixties and seventies included a vibrant sexual revolution aided by the feminist movement. It was one of the turning points for the study of queer theory and culture. This change in the cultural studies in general and homosexuality in particular came with the emergence of radical interpretation of queer theory which originated from gay and lesbian studies as a post-modern interpretation of h omosexuality. Prior to the coining of the term queer theory, the study of deviant sexuality was called as gay and lesbian studies. 1.1 MASS MEDIA Mass media is a form of media which is addressed for large audiences (masses). It can be any form of media, broadcast such as television or radio, films, print media such as newspapers, magazines, pamphlets etc. In todays generation internet media can also be considered as mass media because most these existing Medias use internet media to have an advantage of the available medium in many regions of the world. This medium can be termed as the interactive media. To understand mass media first and important step is to understand communication. (Biagi, 1992) Communication is defined as an act of sending or receiving or understanding messages or meaning when delivered from one person to another. When communication is defined in relevance to mass media it can be called as a centralized form of communication. Wallace.C.Fortheringham A process of involving the selection, production, and transmission of signs in such a way as to help a receiver perceive a meaning similar to that in the mind of the communicator. (Andal.N, 1998) Communication through mass media is known as mass communication. Mass communication means using a form of mass media to deliver messages immediately to a large group of people. Mass media today has become one of the popular media as it focuses on the prominent stories which will be of interest to the general public audiences. It is a huge industry as many people all over the world rely on it for some purpose or the other. Mass media today has become one of the most critical parts of human societies. Understanding mass media usually is a process of understanding a population and its culture. These are the tools of large scale manufactures and the distribution of information and related messages. Medium is the message. (Marshall, 1964). This means that mass media are technologies but they are also messages. Todays modern mass media have several functions similar to those fulfilled by the traditional media in some ancient societies. Western modern theorist such as Denis McQuail identified the three major functions of a mass media that is 1) surveivallance of environment 2) interpretation of the information and 3) transmission of heritage. But in todays generation mass medias major functions are information, entertainment, advertising and development. (Dennis, 1998) Though these may be the functions of mass media it does not necessarily mean that audience will perceive mass media for the same reasons. In the book The Play Theory of Mass Communication, William Stephenson argues that fun is both the greatest impact and also the public service of the mass media. So for few mass media might be for time-fillers, for some to fulfill their psychological and social needs, few for information and entertainment. This means that people will perceive media the way they want and according to their likes. Mass media in India has been a major aspect of the society. Its here that media is not consumed for one particular purpose but it is consumed for all, such as information, television, controversies, news, gossips, and chats, psychological or any other. Indian mass media industry has very well understood the societies mind set and they accordingly produce the media products. Its only here where the traditional forms of communication still exist and it also considered being a mass media, example: Folk media. 1.2 EFFECTS OF MASS MEDIA Media effects mean different things to different people, for example for a psychologist effects will mean psychological, for a socialist it will be social so in this way effects differs from person to person. Effects can be classified in various types and gradations as short-term, long-term or deep, profound or superficial. Whoever says the first word to the world is always right said Joseph Goebbels, a mass communication practitioner of odious capability. (Klapper, 1960) . Mass communication is highly effective in creating attitudes on newly arisen or newly evoked issues and that the point of view first expressed will prevail over later persuasive communication in the country. Media effects have been debated and researched for decades together. The mass media has become such an important aspect and an everyday part of the society that many fail to realize the immense impact created by it on the society, aspects such as political, economic and cultural. Mass media today make peoples mind more stereotype and ideological. They do not let people have their own perception about the world rather they make public perceive what they think. For example the transgender. Medias portrayal of transgender has always been comical, tragic or untouchables due to which the society also disagrees to accept them as a part of them. This concept is called as the agenda setting. Media creates an agenda and puts its straight into the publics head and does not allow them to rethink over any of the information provided by it. The work by Harold Lasswell World Outside and the Picture Inside which was the reason for the emerge of the theory agenda setting also says; what public has in mind is totally different from the actual aspects. Walter Lippmann and Boas research on media says that media was biased and subjective and not objective. But at the same time media has positive effects on the societies also. Its only because of mass media the world has come clo ser and international and national information are reaching every region of the world. Media effects are in two ways 1) the individual effects and the societal effects. Today people spend more time in interacting with mass media. Of the approximately 40 hours per week of free time available to average person, 15 hours or 38 percent are spent watching television said Robinson and Goodbey 1997:126. (Ryan Wentworth, 1999). This is more time when compared to the other hobbies or outdoor activities of a human being in their free time. Because people spend much of the time with mass media there evolves an emotional involvement and those are often coined to be negative. As these individual effects are difficult to show empirically. In this same way are the societal effects, where media impact is straight on the society itself and our social world. But these societal effects are easier to see than the individual effects. Media effects can be both positive and negative effects. Media plays a major role in changing the public opinions because they have major access to people and this eventually gives a lot of strength to media. This strength can either be used in a positive way as in educating people or in an unconstructive way by misleading the innocent people. Media has the power to transform the whole society especially in developing countries it can become a weapon of mass destruction. For example : 26/11 Bombay attack media played both positive role in informing the society about second to second happenings of the attack at the same time media also played a role of creating confusion for the government and helping the terrorist with information. Media men have access to people and they have an audience. 1.3 FILMS AS A FORM OF MASS MEDIA The motion picture today is the greatest medium of expression the world has ever known. [It is] capable of giving life and form to all ideas, practical and emotional Its only limitation [is] human ingenuity-said by John.F.Kennedy, A.S.C, 1930. (Sanders Norris, 2001). John.F.Kennedy was an inventor and an American cinematographer. Another footprint in the sand of communication is after the invention of films. Cinema or film a form of Mass Media has become a powerful tool since the day it was introduced to the world. Cinematographic derived from the Greek word meaning movement and writing was invented by the Lumeire Brothers. In 1929, The Lights of Newyork the first talking film was screened. Cinema came to India in 1986, when the film Pundalik directed by R.G.Torney and N.C.Chitra was released in 18th may. The film industry has grown rapidly for the past years and has brought about a lot of changes in the society. Film Communication a process of transferring meanings or informations trough visual receptors. It is a man who creates this form of communication. There exists a cognitive relationship between a filmmaker and a viewer. Cinema is perhaps the mainstreams of all art forms and most accessed and most preferred especially in India. Therefore, it is very important to understand how the country, its people and its aspirations are represented in the cinema. Cinemas can be a form of art, entertainment, social document or critique. Film is a reflection of society for both the present and the past. Film and its innovation sometimes have to catch up to society but sometimes it leads the society and culture too. Lot of studies have been made on the impact of films on the societies culture but however there were a significant changes in the field of cultural studies in the 1980s and the 1990s which dealt with the complications of the model of culture as a site of hegemonic contestation between dominant and the subordinate groups. In todays system of movie making each of the six major studios makes less than 20 movies per year. The rest comes from individual producers, investment, distributors, exhibition each handled by different companies. Most of these independent movies are distributed by the six studios. Film as one such form of mass media has a great impact on the societies in many ways. Film industry is one of the most expensive and discovering industry in mass media. In true sense it is a dream industry. Today movies are created by one group, funded by the second group, sold by the third group and shows by the fourth group. The first group is producers, directors, second group are investors, third are distributors and the final group the exhibitors. Todays generation films have handled a lot of controversial topic has a main plot in this movies. Topics such as religion, terror attacks, transgender, homosexuality, child labor, poverty etc. Movies have actually brought to the world an idea about all the above through their stories and concepts. But at the same time they idealize or generalize few things for the profit sake and public believes it and it finally becomes a stereotype process. This majorly happens in Indian cinemas as most of the stories relate to the audience, if not the story at least segment of it will. Indian movies have a better impact on the audience compared to other movies because it is only in this country people go to the theatre as a practice, habit , sometimes even for information. 1.4 A BRIEF HISTORY OF INDIAN CINEMA (quote) The first and the foremost Indian film show occurred in1896 in July 7th just few months after the Lumiere brothers introduced the art of cinematography in 1895 in Paris. Western Film makers started to take movies such as Fair (1897), Our Indian empire (1897), A Panaroma of Indian Scenes and Procession (1898), and Poona Races 98 (1898), by using Indias exotic culture and its scenery. The first Indian film made by an Indian was Wrestlers by Harischandra S.Bhatyaddekhar in 1899.Harischandra S.Bhatyadekhar is also popularly known as Sava Dada. In 1905 the Elphinstone Bioscope company was established by J.F.Madan, who mainly the first businessman who first envisaged the business opportunity in the Indian film industry. Elphinstone Bioscope Company showed mainly western movies. The first Indian feature film , Pundalik was made in 1912 as a result of growing demand from the audience to see Indian characters on screen. But it was shot by English man and it never really received the acclaim of being an independent feature film. In 1931 the first Indian talkie was made Alam Ara which was a costumed drama of fantasy and songs and was a big success. Soon after this music and fantasy was seen as a vital element of filmic experience. For example: In 1932 Indrasabha has about 70 songs. This was the era when music became a vital part of the industry. Then fascination for social themes aroused and also interplay of tradition with modernization was included in the film making process.by the time of 1940s cinematography played a major role in Indian movies and was a great deal of westernization in the Indian popular cinema along with other features such as dance , fantasy etc. It was during this time that India was going through an economic and cultural changes and religion played a major role in the movies as well as the country. It was this time when directors and actors such like Bimal Roy, Raj Kapooe, Guru Dutt, V Santaram, Mehaboob Khan became popular in both India as well as abroad. The popular cinema art established a form of art , entertainment and industry in 1950s.It was during this period movies such as Awara (The Vagabond, 1951), Pyaasa (Thrist,1957), Kaagaz Ke Phool (Paper Flower, 1959), Shree 420 (Mr., 420, 1955), Mother India (1957), The Apu Trilogy by Sathyajit Ray consisting of Pather Panchali (Song of Road,1955), Aparajito (The Unvanquished, 1956) and Apu Sansar (The World of Apu, 1959) came out. In 1960, the Film Finance Corporation, which was later formed as National Film Development Corporation, for Financing and exporting films was established and by 1961 Film Institute of Pune was started. By 1985 Indian cinema became totally commercialized and few of those movies are Aradhana (1969), Bobby (1973) and Sholay (1975).While movies of 70s seen a lot of politics and social trends movies of 80s saw a violence in the cinema. By the end of 19th century and the beginning of 20th love, affection, passion became a major portion of the cinema and most of the movies were around this plot. Movies such as Kuch Kuch Hota Hai (1998) , Dilwale Dulhania Le Jayenge ( 1995 ) , Dil to Pagal hai (1997). Today Indian cinema has become more modernized and advanced in technology and with the script and the plot. 1.5 BOLLYWOOD CINEMA Cinema, one Indian film critic has summarized as temples of India (Gupta, 1981) .They are designed to seduce monumental spaces, gleam with light and color, vestibules are plastered with posters of gods and goddess and red carpet Exide desire and wantonness. Devotees come in huge number to take worship, to take darshan at the shrine of the new image, the oneiric image that will create their new gods and even new images. The growth of Indian cinema is obvious from its statistics: 800 films per year shown in more than thirteen thousand urban cinemas, viewed by about 11 million people every day and exported to about 100 countries. Between 1913 and 1981 more than 15 thousand movies were produced in India. Dadasaheb produced the first Indian film Raja Harishchand.In 1983 it was Indias sixth largest industry , grossing around 600$ annually and employees around 300 thousand workers. The first ever movie to be screened in India was in Watsons Hotel in Bombay on the 7th of July 1986. Cinema remains the cultural dominant of India, its sole model of national unity. (Chakravathy, 1993).The structure of the film is therefore designed in to accommodate deep fantasies belonging to extraordinary varied group of people, from illiterate workers to sophisticated urbanities. India is a large country with almost 180 official languages. Films are made in almost 30 of the official languages but among them few are very famous and commercialized. Those languages are Hindi, Tami, Malayalam, Kanada, Bengali; Telugu. This is a great deal of mobility in the Indian film industry. Having established their talent in the regional industry many have travelled and worked in both national as well as international industries, For example: A.R.Rahaman. This industry has spawned countless fan magazines consumed by an ever-widening community of national and diaspora readers. Even in the flourishing are of television, both local and cable, the impact of cinema is present everywhere. Indian cinema nursed a feeling of not being up to the standards of European or Hollywood cinema, not really world class. But with the international recognition of Sathyajit Rays Pather Panchali in Venice (1956) a sense of liberation aroused leaving aside the feeling of inferiority. Moreover since the movie hailed not only as good film but as great Indian film, Indian cinema became aware of the Indians. Among all the above Bollywood industries performance is on the top and its have more percentage of audience compared to others regional languages. Bollywood has its reach all over the country because majority of the people know Hindi in the country. In the context of Indian commercial cinemas basically Hindi cinemas or Bombay cinemas is the largest player. Bombay cinemas have seen to transcended class and also linguistic difference by emphatically stressing and Myths on Indian social survive in spite of the changes. (Raina, 1986). Bollywood fame at the moment is not limited only in South Asia but is also spread far across the ocean. Besides Asia, Bollywood movies are released in east Africa, the Caribbean, the Middle East, Britain, Canada, Australia, the United States and the other countries. People in the east as well as in the west recognize the Bollywood faces like Amitabh Bachchan, Shahrukh Khan and Aishwarya Rai. The dominance of Bollywood stars in the advertising world indicates the popularity of Bollywood. In previous days, Bollywood was famous for its music and dancing, but these days it is famous for the good and sensitive movies. Many Bollywood movies have explored various social issues such as child marriage, polygamy, dowry system, castes and terrorism. 1.6 HOMOSEXUALS Homosexuals or homosexuality is a romantic or sexual attraction between members of the same gender or sex. It is one of the three main categories of sexual orientation along with the bisexual and heterosexuality. Scientific and medical understanding is that sexual orientation is not only the choice but also due to complex interplay of the biological and environmental factors. Today there are many who still holds the fact that homosexuality is unnatural or dysfunctional, many research has shown that homosexuality is an example of normal variation in human sexuality and not a source of psychological effects. The most common terms for homosexuals are lesbians and gays. Lesbians are mentioned for females and gays for males though gay is also used to refer generally to both homosexuals males and females sometimes. These relationships are equivalent to heterosexuals in the same essential psychological respects. Since the movement of the 19th century, there has been a movement towards increased visibility recognition ad legal rights for homosexual people including the rights to marriage and civil unions and parenting, employment, and the introduction to the anti-bullying legislation to protect LGBT minors. LGBT a community in help for the minorities. LGBT expansion is lesbians, gays, bi-sexual and transgender. In use since 1990 the term LGBT is an adaptation of LGB which was a phrase replacing the gay community in late 1980s.This LGBT has become a main stream and has been adopted by many of the English speaking countries? LGBT is generally used to refer the non-heterosexual people or cisgender instead of exclusively to homosexual, lesbians and transgender. The stereotype images about lesbians, gays, and the LGBT people are conventional, generalizations or the opinion created through images or Medias portrayal. A negative stereotype is often a result of homophobia where as positive stereotype also exists but they might still be harmful or hurtful. Kinseys colleague and biographer, Wardell Pomeroy reports that : By the end of 1940 he had recorded more than 450 homosexual histories, enough to convince him that the psychologists were making matters worse by starting with the assumption that homosexuality was an inherited abnormality which could not be cured simply because it was inherent. Kinsey was convinced that there was absolutely no evidence of inheritance. (Pomeroy, 1972) Two theories are related to homosexuality. As in what causes the basic homosexuality attraction. First is that it is oriented by biological and genetic factors to put it in simple term they are born gays or lesbians. The other theory is that they are oriented due to social or environmental factors. In the public sphere later theory has appeared to be in decline and the former gaining favor in the recent decades. American Psychiatric Association, according to them until 1974 homosexuality was a mental illness. Freud had in fact mentioned about homosexuality several times in his writings and he has also concluded that homosexuality and paranoia are inseparable. And since many psychiatrists wrote copiously on the subject, it was treated on a wide basis. Homosexuals have not received proper treatment from the society before and now also. They have been abused in many ways including physical abuse. Hostility and discrimination against homosexual individuals are well-established facts. (Beril, 1990). In fact, more than 90% of gay men and lesbians report being targets of verbal abuse or threats, and more than one-third report being survivors of violence related to their homosexuality. 1.7 MEDIAS POTRAYAL OF HOMOSEXUALITY There are a variety of ways that the media affects and tracks the attitudes that the public has toward homosexuals. (Anderson, Fakhfakh, Kondylis, 1999). Media portrayal of homosexuality people ranges from both positive to negative aspects. The gay community is battling with the negative image and is trying its level best to overcome the stereotypes the television, films and other media have created. Because LGBT people look alike and just like anyone else the media often adds images to make the gay community visible as a difference in skin color, behavior, attitude, habits etc. In many form of entertainment gay are portrayed as promiscuous, flashy and incredibly bold. In recent day there is a huge wide spread views that gays should be omitted from child entertainment which invariably creates controversies. The people in the media were criticizing homosexuals as if there are no homosexual partnerships that exist with simply two people who love each other as in a heterosexual relationship. Most of the homosexual relationships are open and honest it is just that media does not focus on them as they are catering their interest in increasing homophobia by their representation of homosexuals in the news they air , television or films. When homosexuals are portrayed on network television they are usually presented in a negative stereotypical way. (Wood, 1996).However some form of representation of homosexuality which is immediate and economical is required in order to show the exact gayness to the audience. It is often not very practical to portray characters sexuality through narrative or any other form so media starts to rely on the typification. Gay typification makes people visible to the viewer and keeps the homosexuality if the character present throughout the text or the content. So wh ich are clearly both advantages and disadvantages to this form of typification. 1.8 HOMOSEXUALITY IN BOLLYWOOD MOVIES With all of the current media coverage homosexuals are receiving it should come as no surprise that more and more gay characters and gay-themed movies are emerging from Bollywood. These characters and movies often tend to fully personify the Homosexual stereotypes that exist in our society today. Many gay-themed movies have made their way into the lime-light and gay characters are popping up in dozens of mainstream movies. By looking closely at these movies and characters we can see the different messages Bollywood is now sending out about gays. Though homosexual stereotypes are emerging in the movie industry, the stereotypes being generated are extremely different from one another. The gay-themed movies often create one picture of homosexuals, while mainstream movies tend to paint an entirely different picture. Gays are portrayed in perceivably negative ways in some movies and in others their characteristics are emphasized in a positive light and in few in a comical way. Mainstream movies, nowadays, often include minor characters that are gay. With the addition of so many minor, gay characters, endless stereotypes abound in these mainstream movies. Unfortunately, mainstream movies often focus on the negative stereotypes that have already been generated by society, thereby furthering the impact they have on peoples views towards gays. The movies focus on surface-level aspects of homosexuals like the way they act, look, and talk. Most often the movies dont delve into the deeper sides of these characters, thereby sending the message that gays are one dimensional. One strong example of stereotypes in mainstream movie is Dostana. With all the conflicting stereotypes of gays in movies today, it is extremely important that people step back and look at the big picture. They should view some of the lesser-known gay-themed movies so they are presented with a more real look at homosexuals. Too often people try to peg homosexuals as definitively acting one way or another, and if we only view movies that perpetuate stereotypes than our personal ideas of homosexual behavior will most likely remain. Instead, it is important for people to understand that, outside of who they sleep with; gays are no different from everyone else. The movies selected are Dostana, Fire, Dono Y and Girlfriend. All the above four movies deal with the concept of homosexuality in the main plot. All the four movies are well known and have got its own reach among the public. Dostana : 1.9 PERCEPTION ` Perception is many things to us. It is the present, from which the memories of the past and thoughts of the future are created by the brain. It is our reality. People behavior and judgment is based on their perception. They interpret what they see and call it reality. Our perception is an approximation of reality. Our brain attempts to make sense out of the stimuli to which we are exposed. There are five stage processes in the formation of perception: Perception: Sensing Process Perception happens in one or some of the five ways below: Through something seen Through something heard Through something smelled Through something felt by skin Through something tasted. There is an abundance of stimulation hitting our senses in every moment hence some stimulation is filtered out in this state. Then, the stimulation are preserved for which we so our conscious awareness. Perception : Integration The second stage is the integration process which there is a comparison between the filtered in and filtered out data. This comparison largely depends on the area where an individual provides more attention. Thus the stimulus which we focus becomes the attended stimuli. At first, the attended stimuli are turned into images on the retina and later they are transformed into electrical signals that are transferred through the brain. Perception : Analysis This stage, an individual is aware of the environmental stimuli. Thus, they start analyzing and interpreting the perceived objects in order to provide meaning and context to the perceived stimuli. The analysis of the stimuli which an individual has perceived depends on many factors like that of past experiences, feelings, emotions, values, memories, cultural belief sets. The level and the degree of these influences are different for every individual. One same object can be perceived in different manners by different people. For this reason, perception is not called to be real. Perception : Reaction The process of integration and analysis finally leads to the decision making process and thats the time when action needs to be carried out. At the starting level, the decision is to act or not is solely dependent on motivation. Though, an individual feels at some instance that he/she is left with no option but there is always a set of alternatives from which an individual can choose. The meanings which are provided to be perceived stimulus will shape individuals choices and actions. Perception : Decision Making All decisions of human beings are based on the instinct of self-preservation. Every individual tries to maximize their chances of survival and preservation. This common instinct of motivation ends the similarity among individuals and we are hence different among each other from our thoughts, behavior and perception. When individuals express their individuality through their choices they move forward to achieve the goal of self-perception. The two factors affecting individuals perceptions are the internal and the external factors. Internal Factors The internal factors are related to the state of an individual. The internal factor is how the individual behaves for a situation on the basis of his/her mindset, emotions and understanding of the situation. Internal factors also include previous experience and the psychological factor also. An individual learns from the past experiences and moreover the perception is built many a times due to the past experiences. The psychological factor contains the emotions, feeling, behavior, motivation. Individual mindset is a mixer of emotions and hence at many times people tends to show mixed emotions which also affects the perception. External Factors It concerns with the people and the environment with whom an individual grows and survives. It also includes family, peer group friends, cultural group, etc. These peopl

Hazel vs Oedipus Essay

Tragedies often feature happiness developing into miseries through errors which ultimately reveal the cold hard truth. The hero suffers from human frailty (hamartia) which directs to his/her downfall. The hero suffers from catastrophic events, experiences peripeteia and is confronted with the magnitude of his/her actions. Two such heroes are Hazel Grace Lancaster from â€Å"The Faults in Our Stars† by John Green, and Oedipus in the play â€Å"Oedipus Rex† written by Sophocles. Both modern and classic articles of literature have a wide-reaching influence on people and inspire many through the centuries. Modern tragic hero Hazel is a teenage thyroid cancer patient who experiences twisting series of bitter losses. As an only child who has been diagnosed since the age of thirteen, she fears and worries what will happen to the loved ones after she dies and wants to minimize the pain her death will cause others. Classic hero Oedipus is destined to fulfill a prophecy that says he will kill his father and marry his mother, and thereby brings disaster on his city and family. He is blinded by the truth and hubris, powerlessly enduring the course of fate despite harsh and fearful confrontations. While both characters fulfill the role of a tragic figure, the modern hero Hazel evidently provides more hope for the audience than the classic hero Oedipus. This is shown when their character traits of determination, courage and ignorance are compared. Determination is a quality a hero cannot be considered one without, and both Hazel and Oedipus show this quality along their ways. Hazel shows determination as she combats cancer despite harsh reality. Augustus asks, â€Å"With the trope of the stoic and determined cancer victim who heroically fights her cancer with inhuman strength and never complains or stops smiling even at the very end, etcetera? † (Green 128). Gus and Hazel refuse to be tropes. Instead they create a new kind of cancer rhetoric, one that looks straight on at the unbearable fact that they are unbelievably unfortunate and stand a good chance of dying young. They are two doomed children who have not really had the chance to experience life, and who are determined to do so one way or another. Hazel demonstrates her strong determination once again as she sets out to Amsterdam with Augustus to find out the ending of her favourite book, â€Å"An Imperial Affliction†. She wants to know those answers and what happens to Anna’s mother after she dies. By using the lens of the novel, she wishes to reassure the fact that her own mother and family will be okay after her death, since directly thinking about it is too terrifying and upsetting. Hazel is told she â€Å"†¦can’t go to Amsterdam† because her doctor â€Å"†¦thinks it’s a bad idea† for she might encounter â€Å"†¦ a probably fatal episode of deoxygenation† (Green 157). Knowing her death is near, Hazel does not pull back from flying out with her oxygen tank. Hazel shouts, â€Å"bullshit  ! That’s bullshit. Just tell me! Make something up! you promised! † (Green 192). Although she does not receive any good information from the author, she tries to pound out what she hopes to hear out of Peter Van Houten’s mouth when he refuses â€Å"†¦to pity [her] in the manner to which†¦Ã¢â‚¬  she is â€Å"†¦well accustomed’’(Green 192). On the other hand, Oedipus displays determination to seek, to know, and to pursue principle as he unwaveringly discovers the truth behind his birth. The evidence first shows when Oedipus is so determined to solve former King Laius’s murder. The citizens of Thebes gather to discuss solution to the plague while Creon returns from the oracle and tells that the murderer of Laius is in Thebes and must be driven out in order for the plague to end. He furiously curses Laius’s murderer who is himself; he states, â€Å"Nor do I exempt myself from imprecation: /Lie all the curses I have laid on others† (Sophocles 32). Oedipus proclaims that should he discover the murderer to be a member of his own family, that person should be struck by the same exile and harsh treatment that he has just wished on the murderer. Oedipus’s sense of justice and powerful determination to uncover the mystery of Laius’s murder ironically leads him to unintentionally curse himself. He acts eagerly and rashly, refusing to shield himself from the truth, as if he brings catastrophe upon himself willingly. Therefore, it is clear that in terms of determination, Hazel’s will to combat tough fate is far more positive than Oedipus’s cursing to resolve matters, delivering more hope to audience. In addition to determination, courage is an important trait for a hero to signify firmness and face difficulty, danger and pain. Both Hazel and Oedipus show their great courage, but Hazel’s courage appears to be more encouraging rather than Oedipus as it is more relatable to the audience. Living with cancer alone takes great bravery. While Hazel has to deal with hospitals, doctors, and imminent death every day, she recognizes how tough she needs to be and how courageous she has been. She says, â€Å"People talk about the courage of cancer patients, and I do not deny that courage. I have been poked and stabbed and poisoned for years, and still I trod on† (Green 74). She is all about not hurting others even if it hurts her and wants to be as passive as possible. Courage is especially evident when she overcomes her pain to prevent others’ suffering. She says, â€Å"I’m a grenade and at some point I’m going to blow up and I would like to minimize the casualties, †¦ And I can’t be a regular teenager, because I’m a grenade† (Green 99). Since Hazel feels that she will soon die, she is motivated to be as insignificant as possible and desires to take the risks of others. She is much like a soldier rushing into battle knowing well that death awaits her. She chases her dreams from the hospital bed all the way to the plane to Amsterdam. Not the doctor nor her family’s disapproval and instructions could stop her from going after her dream. She provides faith to teenagers who are commonly trapped under parents’ umbrella to pursuit their own dreams for themselves. She even ignores the glances, whispering, and finger-pointing along her way. In spite of criticism, she acts in accordance to her own beliefs displaying admirable courage and selflessness of her. Young people can be benefit and inspired by her daring courageousness and overcome their obstacles with Hazel’s fearlessness in her battle in mind. Oedipus is also certainly a figure of remarkable courage. Upon arriving in Thebes, Oedipus displays his courage and lack of fear by facing the deadly Sphinx and solving its riddle: He sacrifices himself entirely in an effort to save Thebes which shows great bravery. He is courageous in his refusal to hide from the truth about himself, even when he realizes how horrible it will be. Facing the horror of personal guilt, especially guilt so enormous, takes extreme courage. In the end, Oedipus has to face his own failure to outrun his fate,

Terry Gouâ€the Founder of Hon Hai Precision Industry Co

In recently years, Apple’s products sweep the world. I think everyone only knows Steve Jobs, but not much people know Terry Gou who is the founder of Foxconn which is the supplier of Apple is a Taiwanese. Most of Apple’s products were assembled by his factories. He not only cooperates with Apple but also cooperates with many international companies such as DELL, Intel, COMPAQ, etc. In 1974, Terry Gou used around $7500 to create his first company which is â€Å"Hon Hai Plastic Products Co. †. Their master product was the buttons of televisions.Until 1981, he successfully created new product which is computers’ â€Å"connector†. The following year, he changed his company’s name to â€Å"Hon Hai Precision Industry Co. † and he had around $530 thousand assets in that time. In 1985, he created a branch which is Foxconn in U. S. (MBAlib) In March 2012, Terry Gou was ranked as 184 of the world’s billionaires with $5. 5 billion by Forbe s. (Forbes) Terry Gou has three main business philosophies. 1. Daring to give For Terry Gou, he always remembers these words: â€Å"Thousand soldiers get easily, a will difficult beg. He trusts that hiring and cultivating employees is one of the most important things for a company. He has never niggard to cultivate their employees. On the other hand, he puts high value on hiring talents. (WIKIPEDIA) 2. Daring to invest He has never niggard to spend money on buying more advanced equipment or give more reward for his employees. He thought that long-term investment and development of talents is the only key for company to grow fast. Therefore, he had said, â€Å"Everyone thinks that spend money is a kind of enjoyment.I think spend money is a kind of pursuit. This is my philosophy. †(WIKIPEDIA) 3. Daring to face problems During Terry Gou created his Hon Hai Empire, he got a lot of huge problems. But every time when he faced those problems, he always thought if he is breakthrough , it can let him get the biggest rewards, have more and more strength. (WIKIPEDIA) He had said a sentence: â€Å"I like to work with those people who have no retreat. †(MBAlib) Because he thinks the people who don’t have retreat, they will do whatever they can do. He doesn’t have any high ducation degrees or wealthier background. All he has is his specific leadership. From $7500 to billions, Terry Gou successfully creates his â€Å"Hon Hai Empire†. Describe how your or a firm encourages innovation? It is important for company to keep innovating. For me, if I have a company, I will encourage my employees to keep innovating by following rules: 1. There is no useless idea. I trust there is no useless idea only have useless attitude. Some good ideas are always killed by those bad attitudes. People usually hate to have change because it wastes time and money.They think it is good enough to keep the same situation. Therefore, I will create a communication chann el in my company for all employees having a way to give me their ideas. 2. Never stop learning I will supply many opportunities for my employees to learn something is out of his professional area. Let their knowledge structure are more complete and much more creative. 3. Sweeping the â€Å"innovation killers† Some people don’t say anything in front of everyone, but they would criticize secretly. This kind of people is poisonous. They will impede company’s growth and innovation.I will try to find out this kind of people and sweep those people from company as soon as possible. ? How do you cope with accelerating change? Nowadays, economic and technology develop very fast. Many companies cannot follow the steps and easy to be eliminated in the fierce competition. For me, I will follow the following principles to cope with accelerating change. 1. Focus on the core competence Even everything changes very fast, all we need to do just focus on developing our core compe tence. Don’t blindly pursuing new technology.If we put more efforts on our core competence, we would not be eliminated easily. 2. Diversification When we focus on developing our core competence, we should also try to create new market. Basing on what we have and develop in different area. 3. There is always a better way Don’t settle for the status quo, keep innovation. If a company keeps developing in one way, it could not handle the accelerating change, and it would be eliminated. Therefore, try to keep finding a better way on development or solving problems. It would let whole company stay in a great condition and cope with accelerating change.

The efffects of Louis 16th on France essays

The efffects of Louis 16th on France essays The French Revolution was a significant milestone in European history, remembered by many in historical and literary works. The situation in France, mostly under the leadership of Louis XVI, had a negative influence in France, thus creating a perfect climate for the French Revolution. France was plagued by both debt, and poor France was poverty-stricken and burdened with some of the highest debts. On the financial side, Louis XVI was aided by: Finance Minister Anne Robert Jauques Turgot, and Interior Minister Chretien Guillaume de Lamoignon de Malesherbes (*The economic origins of the French revolution, pg. 4). Louis introduced some of the most oppressive taxes and instituted financial reforms. Greater reforms were prevented by the opposition of the upper classes and court. This opposition was so strong that Turgot was forced to resign and was replaced by Jauques Necker. Lengthy wars, the support to the American Revolution and the gross amount of taxes paid and the lavish spending of the court contributed to the huge national debt. The governments financial problems were made worse after 1740 by the renewal of costly wars (the French revolution, pg. 9). The war of the Austrian Succession (1740-1748) and the Seven Years War (1756-1763) were European wars over the domination of central Europe and colonial and commercial wars between France and Great Britain (*Aspects of the French Revolution pg. ). At their end, in 1763 France had lost almost all of its colonial empire in America and India. In 1778 the French launched an attack against Britain in the American Revolution. They were hoping to weaken old rivalries and regain lost colonies. The hopes of the French were not realized and their participation in the war increased an already heavy national debt. After Louis XVI granted financial aid (1778-81) to the American colonies revolting against Great Brit...

5 Steps to Finding Success on Your Job Hunt

5 Steps to Finding Success on Your Job Hunt Struggling to find a job? Starting to despair? Feel like you’re doing all of the right things, but still not getting results? It’s possible that you are doing all the right things. But there are a few extra tricks you could still try to give yourself a little edge and improve your prospects on the job hunt. 1. Restrain yourselfIf you’re obviously overqualified for a position, resist the temptation to send your resume in anyway. You’ll look desperate. You’ll feel desperate. And the employer will toss your resume at first glance. If it’s obvious to you; it’s obvious to them. They’ll be worried that you’ll leave for a better opportunity at the drop of a hat- and, let’s face it, they’re probably right.2. Future-fit your resumeDon’t make your resume a simple list of where you’ve been and what you’ve done. Target it for the job you’re looking for, not the ones you’ve had. And cra ft it individually for each position you apply for. Reframe your skills and experience to be a perfect fit. Describe your background and interests in terms this company will jump about. (When in doubt, study the job description and the company’s mission statement for clues.)3. Never assumeYou know what they say: to assume is to make an â€Å"a**† out of â€Å"u† and â€Å"me.† So don’t expect a recruiter or hiring manager to read between the lines of your resume. If you haven’t spelled it out as clearly and concisely as possible- enough to be noticed in a quick skim- then you’re assuming they’ll put more work into reviewing your application than they ever will.4. Branch outDon’t ignore a potential connection because you don’t think they’re directly in a position to help you. You never know who will be your next link to your big fish. Don’t underestimate or overlook anyone. The world is wide and the b roader your network, the better your odds.5. Don’t advertiseIt’s one thing to tell close circles of contacts and friends that you’re looking for a job. It’s another to broadcast it and have to conduct the rest of your search under the scrutiny of your entire social network. Instead, be savvy with your social media. Publicize any transition skill/new qualifications or certifications on LinkedIn. And start being a resource for current trends and information in your other feeds. If people start to see you as an asset, they might think of you spontaneously and come to you first with new opportunities.

ENGLISH LEGAL SYSTEM Essay Example | Topics and Well Written Essays - 2500 words

ENGLISH LEGAL SYSTEM - Essay Example The Supreme Court exists over the Court of Appeal; the decisions of the Court of Appeal can be challenged and appealed in the Supreme Court. Criminal Division The decisions of the Crown Court can be challenged in the Criminal Division of the Court of Appeal. Civil Division The cases relating to the family justice and the civil law from the High Court, the County Courts in certain cases and the Tribunals; all can be appealed in the Civil Division of the Court of Appeal. High Court They, the Queen’s Bench Division, the Chancery Division, and the Family Division, are included in the legal structure of the High Court. Verdicts of the High Court may be appealed to the Civil Division of the Court of Appeal. Queen’s Bench Division: Technology and Construction Court (TCC) This Division hears the cases of disputes in the technology and construction involving questions and issues which are technically complex. In such cases, a specialist TCC judge is desirable to hear the proceed ings of the cases. Queen’s Bench Division: Mercantile Court The national and international business disputes involving complexity and claims of lesser value are heard in the Division; the cases must be other than those heard by the Commercial Court. Queen’s Bench Division: Commercial Court The Commercial Court of the Queen’s Bench Division hears the cases of disputes of the national and international business level relating to the commodities, banking, arbitration dispute and international trade. Queen’s Bench Division: Admiralty Court The shipping and maritime disputes are heard in the Admiralty Court of the Queen’s Bench Division. Disputes concerning collisions, carriage of cargo, salvage, limitation, and mortgage are heard in the Division. The Admiralty Court by exercising its legal power can issue an order arresting cargoes and vessels. Queen’s Bench Division: Administrative Court Administrative Court is entrusted with a considerable jur isdiction. It hears statutory appeals and application, applications under the Drug Trafficking Act 1984 and the Criminal justice Act 1988, and judicial reviews as well. In addition, the Division is entrusted to observe the legality factor of decisions and actions of the tribunals and inferior courts, Ministers of the Crown, local authorities and other public bodies. The Chancery Division: Companies Court Companies related disputed are heard by the Companies Court of the Chancery Division. The cases of commercial fraud, management of company, director’s disqualification, business disputes and insolvency, are brought into the Companies Court. The Chancery Division: Divisional Court Cases concerning bankruptcy, tax partnership, trusts, equity, contentious probate and land, are heard by the Divisional Court of the Chancery Division. The Chancery Division: Patents Court The Patents Court of the Chancery Division hears the cases of copyright, trademark and patent, intellectual prop erty and passing off. Family Division: Divisional Court Family disputes are mostly brought into the Divisional Court of the Family Division. The disputes concerning parentage, domestic violence, family homes, children custody, adoption, annulment, separation, medical treatment and divorce declarations, are heard by the Division. County Courts The County Courts hear cases concerning claims for debts repayment, contract breach involving goods or property, family issues, housing issues and enforcement of the previous decisions of the County Court.

Social Marketing Essay Example | Topics and Well Written Essays - 1000 words

Social Marketing - Essay Example In this "Social Marketing" essay, the author chose and researched two most relevant in order to study their social marketing campaign. Social marketing refers to an approach that is used to cultivate those activities of which the primary aim is to maintain or change the behavior of people for the benefit of society or individual. In Thailand, every can tell that using cell phones has become a big problem. Almost every teenager owns a cell phone and hardly puts it down.. The issue exists there, everyone is aware that it is a big problem, yet no one takes an initiative about it. Being a foreign company, Telenor took a wise move. Telenor employs a prudent approach through an advertising agency located in Thailand, known as Y&R Thailand. It was responsible for handling ads for DTAC because only natives can understand the psyche of their audiences and the way they respond. In order to do so, DTAC composed an ad in order to address the issue of extra ordinary mobile usage and ignoring love d ones while using mobile phones. The slogan of the social marketing campaign of DTAC was named as ‘Disconnect to Connect’. The purpose of this ad was to encourage people to put down their cellular devices for face time with their family and friends. This spot showed users of mobile with invisible parent/child/companions/friends as they play guitar/drove or stand at bus stop with them. As soon as the person puts the device away, their child, loved one, or friend appear, adding warmth in their very moment as well as in their lives. Nowadays, addiction of mobile phones and Internet are leading to neglecting loved ones, family, and friends beside us. The message that the ad coveys is that while using mobile phones, not to forget loved ones that are present around. The ad of Thailand’s DTAC tells us to cherish the persons that are besides us. When using mobile phones, we forget the most important people that are in our surroundings but DTAC, despite of being a largest telecommunication company, teach us to STOP doing it, and make these beloved people feel how important they are. In true meaning, this advertisement complies with corporate social responsibility. Actors featured in this advertisement are what the target audience of DTAC is. They are more like upper middle class and middle class people. In addition, the actors are not extra ordinary good looking and are like those people that one sees in real on streets. These two elements of this advert make it easier for target market to relate them to this s pot. The usage of aria helps in creating suspense and building climax of the advert. The ad did not include a well-known popular song that may steal the attention of the core message. Instead, the music serves as a tool for aiding additional communication. This campaign is a great example for tech companies in order to teach how to ‘De-tech’. Instead of being exhausted by the over usage of technology, people now should spend more mindful and meaningful time offline. Nike’s ‘Find your Greatness’ Campaign The slogan of Nike’s social marketing campaign read as ‘Find Your Greatness’. This ad was composed and launched during London Olympics 2011. In this ad, Nike is taking advantage of Olympic coverage and alert television audience. The fitness brand was not an official sponsor of Olympics but their well-placed and well-timed ads stood at the top of the viral chart whereas Adidas, the